The first artist book that Ruscha has made since 1978, Then & Now revisits his 1966 ‘Every Building on the Sunset Strip’, where Ruscha loaded a continuous strip of 30 feet of black & white film into his Nikon F2, mounted it on a tripod in the bed of a pickup truck, and drove back and forth across the 12 miles of Hollywood Boulevard, photographing both sides. In 2004, he re-photographed the street on 35mm color-negative film and digitally composed the thousands of images into four panoramics for this book.