Brooklyn-based artist Pablo Helguera has written the book we’ve all been waiting for: just as the name suggests, this book will tell you how (and how not to) comport yourself in the contemporary art world. Under the major headings ‘The Pieces of the Game’, ‘The Protagonists’, ‘The Social Occasions’, ‘Public Relations Etiquette’ and ‘Success and Failure’, in the words of James Elkins “Helguera’s tongue seems to be in his cheek–that’s what you’re meant to think–but he is very often helpful, and everything he says is true.”